Professional Achievements

Work Experience                                                                     

Senior Director of Global Advanced Analytics                         Aktana                                                  London, UK | Jan. 2021 – Nov. 2024

• Lead the global analytics function, delivering custom AI modules, advanced analytics solutions and data-driven consulting services to unlock customer value from their data and investment.

• Collaborate closely with Product team as a "customer-facing R&D" function, providing critical input on solution strategy, building prototypes, and ensuring technology innovation translates into business value-add.

• Contribute thought leadership to Aktana's global leadership team, driving strategic initiatives with cross-functional teams and shaping product roadmap and analytics strategy.

Data Science Lead / Consulting Manager                                TrueCue (Concentra)                 London, UK | Oct. 2016-Dec.2020

• Leading analytics and Machine Learning projects that help clients get deeper insights faster through technology, automation, and Data Science. Actively involved in sales, R&D, tech partner relations, project and people management.

Data Science and Machine Learning:

• Leadership: created and continue to develop the Data Science Practice at TrueCue; created Intellectual Properties such as Data Science Handbook, delivery methodology, framework, and service offering proposition.

• Customer Renewal Prediction: sold and delivered an advanced analytics project that included a customer health research pack, and a machine learning solution that predicts customer renewal for a global SaaS business.

• Time Series Forecasting: delivered a sales volume and market share forecasting solution for an FMCG client for 300 products in 60 markets with ARIMA and Exponential Smoothing, and dynamic model selection.

• Predicting Employee Churn: led the productionisation of a desktop-based Python machine learning model onto Microsoft Azure using Azure Data Factory and Azure Machine Learning Services.

Industry Experience:

• Experience working with FMCG, Public Sector, Healthcare & Pharmaceuticals, Services and Charities.

• Created analytical products to help understand the effect of substance misuse intervention for a charity.

• Delivered an operations reporting platform for a governmental organisation on a national survey rehearsal.

• Delivered an ad-hoc Pricing project for a healthcare client that enabled a quick turnaround for a bid submission.

Research Analyst                                                                         SKIM                             London / Rotterdam | Oct. 2014 – Sep.2016

• Expertise in quantitative methodologies including Conjoint analysis, market simulations and segmentation.

• Designed and executed market research studies for product innovation, communication, pricing and portfolio management using econometric modelling and advanced scenario modelling.